HOW MULTIPLE SOCIAL MEDIA ACCOUNTS AFFECTED MY START UP BUSINESSES

How multiple social media accounts affected our online reach. 

A case study done for Camp House Concerts by Cody Box.

Situation

Wanted to reach as many website visitors as possible while not knowing where our target market spent their time online.
 

Initial Research

Most marketing experts and social media blogs will tell you that it is better to master few rather than be mediocre at all of them.  However, we were able to utilize certain tools to help us manage all of our social accounts.
 

Efforts

We took to the major players in the game, Facebook, Twitter & Instagram first and established a social media “homebase” if you’ll call it that.  We knew from general knowledge that this would be how we reached the meat of our target audience.

After establishing our homebase, we looked at broadening our reach to multiple social media networks.  Networks include: Facebook, Twitter, Instagram, Google+, Tumblr, Flickr, Blogger, YouTube, Vimeo, Spotify, Soundcloud, Stumbleupon and Reddit.  

By having a brand guideline in place, we were able to deliver a consistent message across all networks.  Efforts and types of content shared to these are explained:

Written: Blog Posts, Press Releases and other written content is published to our website blog or RSS feed and Tumblr, Blogger, Google+ and Twitter accounts.  We individually selected links to be posted on Stumbleupon and Reddit.

Photos: We upload all of our photos to Flickr and only about 30% or our “best”are uploaded to Google+ and our website.  We take a different approach to Instagram.

Videos: Videos of our concerts, interviews and events are uploaded both to YouTube and Vimeo simultaneously.  A link is also shared on Twitter when we uploaded a new video.

Music: We like to share music from artists that have previously performed at the concert venue to our fans.  This allows them to keep up with artists that they’ve heard as well as puts the artist in front of the audience.  We created playlists that are publicly available for others to follow on both Spotify and Soundcloud.
 

Tools Utilized

We used the service IFTTT (If This Then That) to make the sharing of content seamless.  For example, when we post a new blog article, the app automatically publishes it to Tumblr, Blogger, Google+ and Twitter accounts.  We have just taken out four time consuming steps by utilizing this free service. Another great example is anytime we post a status update on Facebook, our Twitter, Tumblr and Google+ accounts are updated.  We also use Hootsuite to keep up with social mentions and messages.
 

Statistics

All data presented below was calculated YTD on October 4, 2018.

Facebook, Twitter & Instagram
Not surprising, Facebook accounted for 18% of all website visitors and 92% of all social media traffic.  Twitter generated 2.1% of of all social media traffic while being responsible for .41% of all website visitors.  Instagram’s website visitors was <1% and had only .15% of social traffic.

Stumbleupon & Reddit
Stumbleupon brought 3.76% of all social media traffic while Reddit was responsible for .77%.

Google+, Tumblr & Others
Google+ had 1.05% share of the social media traffic while Tumblr accounted for .02% of all social media traffic.  Visitors coming in from Flickr, YouTube and Vimeo were 0.

*<1% of total website visitors: Instagram, Stumbleupon, Reddit, Google+, Tumblr, Flickr, YouTube, Vimeo
 

Key Takeaways

We had a good assumption that Facebook was going to lead the charge as it did.  We were impressed with the outcome of Twitter visitors as we only autopost on that channel.  The biggest surprise was the website traffic generated by StumbleUpon.  This was a new area where we tested the waters and it tested well.  Unfortunately, on June 30, 2018, StumbleUpon shut down.

We will move to increase our efforts on Reddit with respect to the StumbleUpon news.  We had posted 66% less on Reddit compared to StumbleUpon and still received impressive results.  Pinterest is also a similar platform which could yield similar results, but will require more time.

YouTube & Vimeo also accounted for 0 website visitors and we will admit that we lack content on those platforms. We believe once we roll out successful video campaigns, we can be effective on these platforms. According to Statistic, YouTube alone has nearly 2 billion users as of July 2018.

Flickr suprisingly accounted for 0 website visitors however, Flickr reports that we have 26.2K photo views.  We were surprised because this is where we host all of our pictures and send all of our website users to.  This could be due to the fact that unlike other platforms, Flickr does not showcase a users link or url. This could be a reason to change services.

We learned with Google+ and Tumblr, that our audience that follows us on Facebook or Twitter are either not on these platforms or they are not active.  However, some better understanding of these two networks could provide essential website traffic as they account for over 1 billion active users as of July 2018 according to Statistic.

Spotify & Soundcloud has been our least effective social media channels.  However, others within the country music industry do a great job at sharing their created playlists with their readers. For instance, texasmusicpickers.com has nearly 2K profile followers and nearly 6K followers on a single playlist.  Keep in mind that these do not directly have an effect on their website traffic but does give them leverage as the go to source for what music is popular in the Texas Country Music industry.  Spotify and Soundcloud can be used to reach a major audience and ultimately lead to a greater market share.
 

Looking Away From The Stats

Stats aside, by having these numerous profiles, when we search Google for “Camp House Concerts”, we dominate the search results.  For example, when searching for “All”, the front page has links to our Facebook and Google+ profiles with YouTube and Instagram appearing within the first three pages.  We talked earlier how Flickr and Vimeo were lacking in providing us website traffic when in fact, they could be providing a high volume of visitors. When you run the same Google search and click “Images”, Vimeo and Flickr dominate the front page with over 30% of images being provided from those two platforms. Twitter, Facebook and Google+ also provide excellent results on the front page.
 

Conclusions

If we would have listened to so-called experts in our initial research, we would have missed out on the vast number of new visitors from sites like Reddit & Stumbleupon.  We will move our efforts away from StumbleUpon, following the shutdown, and focus them on Reddit.

We discovered different trends than expected and believe that with the use of tools like IFTTT, we are pushing more content out there on the internet than before.  The multiple sites seem to be helping with Google SEO (search engine optimization) efforts.  With the given data, we can now allot more time to the appropriate platforms in hopes of gaining more website traffic.

Wiping Off The Sweat | Post Concert Wrap Up

 

NIXON, TX - Saturday night was another great chapter in the book of Camp House Concerts.  A chapter that definitely lived up to it's name, 'Hotter Than Hell.'

 

The stage was electrified by the bearded band of Manzy Lowry, showing off their unique style of 'electric outlaw country'.  The funky folk duo of Jana Pochop and Emily Shirley, bringing a bit of Austin songwriting to Nixon, TX.  We might have been the first to hear the new revolution of Folk Rap by Pochop!  The Logan Ryan Band set a new venue record by having 5 people on stage.  Wayworn Traveler also put on a magnificent performance not letting the heat alter their style in any way!

 

It's safe to say that we had a very exciting lineup that filled the Camp House air with new and memorable sounds.  The same airspace that was invaded by Judge Coleman and Bill Scarff in their Cessna airplane.  They claim they had prior approval haha!  Check out this awesome photo captured from them.

Read More

Two-Time Youth World Sailing Gold Medalist Uses Warriors Baseball Academy for Off-Season Training

 

When you walk into the gym at the Warriors Baseball Academy, the last thing you would expect to see is a two-time Youth World Sailing Gold Medalist.  However, Charlotte Rose has been a unique member of the Warriors Baseball Academy family for the past six months.

 

 

Meet Charlotte Rose

Born in Thailand, Charlotte Rose was raised in Houston, TX where she attended Westside High School, competing in swimming and water polo.  Although being a member of the Gulf Coast Youth Sailing Association and U.S. Sailing Association, Rose's passion for sailing emerged when she was nine years old while attending a camp at the Houston Yacht Club, where she is a respected member to this day.

Read More

Etiquette Between Catchers and Umpires

 

The relationship between the Catcher and Umpire is vital at every level of the game. These relationships can have a positive effect on the game and strike-zone as well as a negative effect.  The line is pretty thin and there are a few unwritten rules to follow that will help you stay on the good side of your umpire and potentially changing the outcome of close calls.

 

Catchers are one of the only players on the field outside of your manager that can ask the tough questions, that when asked by the pitcher or hitter, can seem a bit insulting.

Read More

San Diego Padres select Houston Warriors’ Dylan Smith in 2018 MLB Draft

 

Houston Warriors Baseball Academy's Dylan Smith, was selected in the 18th round of the 2018 MLB Draft by the San Diego Padres Baseball Club.

 

Smith is a graduate from Stafford High School.  Like a select few Stafford baseball players before him, Smith is the first player to be drafted straight out of high school.

 

In April, Smith was offered a scholarship with the University of Alabama baseball program.

 

“It’s a blessing and an honor to be drafted,” Smith said.

 

 

Dylan has been apart of the Warriors' Baseball Academy's organization since 2014.  While competing in numerous events, Dylan has always shown his character and competitive drive in whatever he is doing.

Read More

List of Things To Do at the Frio River | 60+ Attractions

 

There is more to do than just float the Frio River.  We made this list to serve as a directory of different points of interest in the Frio River Area: Concan, Rio Frio, Garner State Park and Leakey.

 

Points of interest included but are not limited to, Eating and Dining, Shops and Boutiques, Hiking and Nature Attractions, Nightlife Scenes, where to Rent Tubes and Kayaks and even General Stores.  You will find some of the more prominent and popular locations within each category.

 

We sorted each category by closeness to Concan’s River Road.  After all of those are listed, you will most likely find listings for the Garner State Park area, while leading towards the Leaky, TX area and so on.

 

Find these and more:
Souvenir Shops    Tube/Kayak Rentals    General Stores    Bat Flights    Helicopter Rides    Horseback Riding    Nature Hikes    State Parks    Miniature Golf    Live Music    Museums    Winery    Dove Hunting    Concan Pies  & more...

 

Enjoy this list of over 60+ things to do around the Frio River :

Read More

How-To Create Mouseover Text with HTML

Using <SPAN> Tag

Mouseover text is simple to make. 

When you are editing a page, click on <HTML> button on the toolbar. 
What you'll want to do is enclose whatever text you'd like to have a mouseover in span tags. those look like this: <span>This is the text I want to have a mousover</span>. You can do this by either finding the text you want in the HTML editor, or by typing it yourself.

Read More